Element Ethos


Inspired by 

the healing wisdom of ayurveda,

the intuitive nature of sensory enjoyment,

and the aim of living a life of meaning.


Born in Chicago,

Made in Minneapolis

Element was conceived and operated in Chicago since 2015. In 2017, we relocated to Minneapolis, MN. We do not have a brick-and-mortar retail shop, but we do supply several retailers with certain products on a regular basis.



by Purpose

Founder and artisan Zach Zube to expand awareness of ayurveda by handcrafting products which empower individuals on their path to health & self-understanding. These uniquely handcrafted products offer a way to mindfully indulge your senses while cultivating habits which empower change and wellness, resulting in deep connection to the most authentic parts of yourself.



in Wisdom

Ayurveda, the ancient wisdom of healing and medicine from India, has been a foundation for health for many people across the globe. Scholars estimate the roots of ayurveda to stretch back some 5,000 years. Among ayurveda's many principles, you'll find a strong emphasis on living in connection to the natural world, listening to the rhythm of the seasons, and deeply understanding your own nature and constitution to know best how to care for yourself.

Our founder Zach Zube lends a rich study of ayurveda to craft products that are specific to seasonal, lifestyle, and personal needs. He is a NAMA-certified Ayurvedic Health Counselor and an experienced Yoga Instructor with over 1,000 hours of training and study. He aims to weave what he has learned from this ancient tradition with what he is currently experiencing in this world today.



that Matter

Based in the ayurvedic principle of nurturing our connection with nature, we are committed to formulating products from all-natural, whole ingredients. We work with trusted suppliers who value the quality of the ingredients they offer.

When using essential oils, we stick to pure essential oils and CO2 extracts. We do not use absolutes, which are extracted with harsh chemical solvents, or synthetic fragrances which are the cause of many headaches and sensitivities. You also won't find any petrochemicals or formaldehyde-releasing preservatives in our products.

We source as much organic, wild-harvest, non-GMO, non-sprayed, and ethically harvested ingredients as possible and logically available.




When possible, Element donates proceeds, small gift sets, products, and sponsorship to specific NPO's that Zach finds inspiring and necessary. Please reach out to partner.